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GDPR – The Consent Trap

Having got past 25 May 2018, the day the GDPR came into effect, the flood of GDPR emails is beginning to diminish. But were all these emails necessary, and in particular, was it actually necessary to seek consent? In many cases it was not necessary to seek consent to “stay in touch”.

Under GDPR consent is one of 6 legal bases for processing data. In most cases, organisations will be able to rely on the “legitimate interests” ground to remain in contact with their contact list.

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